You don’t get shares by accident—you engineer them. “Delbarhet = salg” works because every share is an endorsement that short-circuits doubt, earns instant attention, and multiplies reach without multiplying spend. Below is a field-tested playbook that merges psychology, AI insight, and sharp storytelling so your content spreads fast and sells faster.
Shareability = Sales: Create Content People Share
Shareability happens when your content gives people social currency: it makes them look smart, helpful, or ahead of the curve. That’s why “Delbarhet = salg” is not a slogan but a system. People don’t share your product—they share the feeling it gives them (status, relief, belonging, proof of being “in the know”). Sales follow the share because trust is piggybacked from friend to friend, amplified by algorithms that reward velocity. Your job: design material that’s easy to brag about, irresistible to pass on, and simple to act on.
Start with a tight brief. Fill in your inputs with ruthless clarity: Product/service: [insert]. Audience: [insert—demographics, interests, needs, pains, buying behavior]. Platforms: [e.g., TikTok, Meta, Google, Snapchat, email]. Style and tone: [e.g., playful, serious, youthful, authoritative, ironic, warm]. Campaign goal: [e.g., sales, leads, downloads, awareness]. USP: [insert]. Specific requirements: [non-negotiable messages, CTAs, disclaimers]. If you can’t complete those lines in one sitting, you’re not ready to create shareable content yet; you’re guessing, and guessing kills momentum.
Then script your core message using the six-part flow that consistently stops the scroll and starts conversations. Hook: a pattern break people can’t ignore. Identification: mirror the audience’s exact feeling or friction. Solution: show how your product resolves that friction. USP/benefit: what you do that alternatives don’t. Emotional amplifier: the life they get back after choosing you. Clear CTA: one simple action with urgency. For example: “Your website has 5 seconds to sell you. Most fail. We build premium sites that pass the 5-second test and lift conversions—risk-free onboarding, GDPR-grade security, and results you can measure. Imagine opening your inbox to qualified inquiries daily. Book your free consult now.”
Use psychology, AI, and storytelling to convert
Pair psychology with AI to decide what to say, how to say it, and whom to say it to. Mine comments, DMs, reviews, and search terms with AI to cluster pains and desires; let the data surface the phrasing your audience already uses. Then deploy proven triggers with intent: authority (“Trusted by…”), FOMO (“Competitors are upgrading now”), scarcity (“Only 3 projects/month”), risk reversal (free consult, SLA, guarantee), status (premium signals premium competence), loss aversion (“Every slow page equals lost customers”), story (“From template to premium in 30 days”). Create psycho-tailored micro-variations for four mindsets: Safety-seeker: “Fixed scope, fixed price, SLA—no surprises.” FOMO-driven: “They just upgraded; don’t be the last link in your industry.” Analyst: “Average +28% conversion in 60 days—methodology inside.” Socially motivated: “Make your brand the one friends DM as ‘you need this.’”
Package the same idea natively for each channel. TikTok Boost (<7s): “If your site can’t pass the 5-second test, you’re bleeding.” Google Ads Mini: H1 “Stop Losing Clicks,” H2 “Upgrade Your Website,” H3 “Book Free Consult.” Descriptions: “Premium sites that convert. See how much revenue you’re leaving on the table.” and “Trusted by top firms. 3 slots/month. We move everything for you—zero stress.” Email Hook: Subject “Your website is quietly costing you” and Preheader “See the 5-second test—and the fix—that customers share with friends.” Keep the promise consistent across assets so every touchpoint reinforces the same benefit, proof, and action.
Build variations and the conversion runway to catch the spike in attention. Classic AIDA: Attention “Your homepage decides in five seconds,” Interest “Most sites confuse; confused visitors don’t buy,” Desire “Clients report +28% conversions in 60 days,” Action “Book your free consult—only 3 new projects/month.” Humorous/satirical: “Your website’s loading… and so is your competitor’s bank account. Let’s fix that.” Punchy 3-sentence: “You have 5 seconds to win the click. We build premium sites that convert and prove it. Book your free consult now.” Then land the traffic on a page engineered to convert: single, visible CTA (“Book free consult”), minimal menu (Services / Contact), trust badges (SSL, GDPR, secure hosting), onboarding guarantee (“We migrate everything—zero stress”), and scarcity in the CTA (“Only 3 projects/month”). Never rely on clichés without a twist, never assume anyone cares—make them care, and never write like a marketer; write like someone sharing a genius shortcut they just used.
Shareability is the compounding engine behind modern sales. Fill the brief, build the six-part message, wrap it in psychology and AI-driven insight, package it per platform, and catch the wave with a clean conversion path. When your audience can’t help but share it, you won’t have to push—your content will pull, and the sales will follow.