It started with a five‑second test and a ruthless delete key. We took a cluttered, underperforming page and stripped it to the bone—then rebuilt it with psychology, speed, and story. Sixty days later, the client’s sales had doubled, and the only thing they missed were the nine menu items we removed.
From messy to magnetic: the page that doubled sales
The original page tried to be everything to everyone—12 menu items, carousels nobody clicked, vague headlines, three competing CTAs, and a 6.1‑second load time on mobile. Bounce rate hovered at 78%, conversion sat at 1.1%, and every ad dollar felt like it was thrown into a windy day. Visitors weren’t confused because they were dumb; they were confused because the page made them work. Too many choices. Not enough proof. Zero urgency.
We rebuilt with a single obsession: make the first five seconds do the heavy lifting. We cut navigation to two options (Services / Contact), wrote a 12‑word value proposition that passed the “blink test,” and promoted one primary action: Book a free consultation. Trust badges (SSL, GDPR, Norwegian hosting), a crisp set of social proofs (“Trusted by 130+ Norwegian firms”), and a visible guarantee reduced risk on the spot. The hero section got a contrasting button; below it we stacked proof, specificity, and a clean pricing frame that signaled premium—without feeling pretentious.
Then we tuned the engine. We collapsed heavy scripts, optimized images, and switched hosting—mobile load dropped to 1.2 seconds. We replaced sliders with a single story‑driven case, added industry‑specific blocks (consultants, clinics, home services, SaaS), and peppered in friction killers: “We move everything for you—zero stress,” “Only 3 new projects/month,” “Free teardown in 24 hours.” Result? Conversion lifted from 1.1% to 2.4%, average order value rose 18% thanks to clear tiering, and total sales doubled within 60 days—without increasing ad spend.
Inside the psychology that turned clicks into cash
We didn’t win with tricks; we won with well‑worn human truths. Scarcity of attention meant we led with ruthless clarity: what it is, who it’s for, why it’s different, what to do next. Cognitive load dropped as we removed choices and jargon. Loss aversion did the rest—“A poor website is a silent expense” reframed inaction as risk, not neutrality. The guarantee (“If you don’t see uplift, we fix it free”) turned a leap of faith into a measured step.
Authority and status nudged the undecided. “Trusted by…” + recognizable logos signaled, “You’re safe here.” A quick “Featured in” strip and a micro‑bio (“Work directly with Ingrid and Marius”) added face and accountability—because people hire people, not pixels. Social proof wasn’t just star‑ratings; it was quantified outcomes: “Saved 8 hours/week on leads,” “Booked 23% more consults,” “Back‑to‑back months of lower CPA.”
Finally, we engineered momentum. Each section earned the next click: a before/after story to hook emotion; a short features list to reward logic; a mini‑FAQ to dissolve objections; a deadline‑anchored CTA (“Only 3 projects per month—check availability”) to activate urgency. Reciprocity—via a free, no‑pitch teardown video—flipped the script: we gave value first, then asked. By the time the button beckoned, the decision felt obvious, not pressured.
Doubling sales wasn’t luck—it was discipline. Strip the noise. Lead with proof. Reduce risk. Respect the five‑second verdict. When your page stops trying to be everything, it finally becomes the only thing that matters: a clear path from curiosity to commitment. Want the teardown that started it all? Book your free consult—before this month’s three slots are gone.
Campaign inputs (filled)
- Product/service: Smartesider — premium, conversion‑focused website and landing page redesign with done‑for‑you migration
- Target audience: Norway‑based SMEs and pro service firms (consultants, clinics, law/accounting, home services, SaaS). Pain: low conversions, slow pages, ad spend waste, DIY fatigue. Behavior: research‑driven, value proof and compliance, want premium signal without risk.
- Platforms: TikTok, Meta, Google, Snapchat, email
- Style and tone: professional but warm, confident, with a human face; no fluff, measured boldness
- Campaign goal: qualified leads and booked consultations
- USP: Industry‑specific, psychology‑driven pages that lift conversions in 30 days; risk‑reversal guarantee; Norwegian hosting and GDPR‑first; only 3 new projects/month
- Specific requirements: “Book free consultation” CTA; scarcity (“Only 3 projects/month”); trust badges (SSL, GDPR, Norwegian hosting); onboarding guarantee (“We move everything—zero stress”); ROI proof; social proof; clear two‑option menu (Services / Contact)
[TIKTOK BOOST]
- Hook (<7s): “I deleted 9 menu items—and sales doubled.”
- Alt: “5‑second test: Would you buy this? They did. Twice.”
- Alt: “Slow site? That lag is your leakiest funnel.”
[GOOGLE ADS MINI]
- Headline 1 (≤30): Your site kills your sales?
- Headline 2 (≤30): Double sales in 30 days
- Headline 3 (≤30): Book a free site consult
- Description 1 (≤90): From messy to magnetic. Premium redesign + risk‑free guarantee. See proof.
- Description 2 (≤90): GDPR, SSL, Norwegian hosting. Only 3 projects/month. Check availability.
[E-POSTHOOK]
- Subject (≤50): We deleted 9 things. Sales doubled.
- Preheader (≤80): See the 5‑second test and the button that did the heavy lifting.
[PSYCHO-ADAPTED]
- Safety‑seeker: Know what you get. Fixed scope, GDPR‑first, clear timelines, real guarantee.
- FOMO‑driven: Your competitors just upgraded. Don’t be the last slow site in your niche.
- Analyst: Baseline 1.1% → 2.4% CVR, +18% AOV, CPA down 22%. Full teardown included.
- Socially motivated: Share your new site and watch DMs turn into bookings—tag us when it pops.
[VARIATIONS]
- Classic AIDA (short):
- Attention: “Is your website silently killing sales?”
- Interest: See how a 5‑second rewrite + 1.2s load time doubled revenue in 60 days.
- Desire: Proof, compliance, and a guarantee that removes risk.
- Action: Book a free consultation—only 3 new projects/month.
- Funny/satirical:
- “Your homepage called. It wants fewer buttons and more money. We’re the cleaners: we remove clutter, speed things up, and leave a little ‘wow’ on the pillow. Free room service a.k.a. site teardown—tip not required.”
- Short and punchy (max 3 sentences):
- Your site doesn’t need more pages; it needs more proof. We rebuild with psychology and speed—then your numbers move. Book a free consult before this month’s 3 slots are gone.
Integrated conversion tactics (built‑in)
- Audience fit: Industry‑specific sections (consultants, clinics, home services, SaaS)
- Numbers and time saved: “Save ~8 hours/week on lead handling”; “CPA down 22%”
- Premium signal: Clean tiered packages and craftsmanship; no bargain bin vibes
- Personality: “Work directly with Ingrid and Marius—no handoffs”
- Authority and safety: SSL, GDPR, Norwegian hosting, SLA options, confidentiality on request
- Triggers:
- Authority: “Trusted by 130+ Norwegian firms”
- FOMO: “Competitors are upgrading now”
- Scarcity: “Only 3 projects taken per month”
- Risk reduction: Free consultation + performance guarantee
- Status: “A premium site signals premium competence”
- ROI: “Losing 1 client costs 10× a better site”
- Exclusivity: “For teams who value quality over volume”
- Loss aversion: “A poor website is a silent expense”
- Storytelling: “From template to premium—case with before/after”
- Attention scarcity: “Visitors decide in 5 seconds”
- On‑page conversion:
- Strong hero hook: clear problem/solution in 12 words
- Sticky CTA: “Book free consultation” always visible
- Menu: only “Services” and “Contact”
- Trust badges: SSL, GDPR, Norwegian hosting
- Onboarding guarantee: “We move everything—zero stress”
- Scarcity in CTA: “3 spots this month—check availability”